Marketing

Project Shortcuts:

Women of Distinction

Girl Scouts of California's Central Coast Annual Meeting Event | SPRING 2023-2024

2023 Identity Mark

For the 2023 Women of Distinction event, Girl Scouts of California’s Central Coast celebrated the theme “Power Her Promise” through a visual campaign inspired by the monarch butterfly. The concept connected the strength, transformation, and resilience of women leaders with the natural beauty and symbolism of monarchs, while also highlighting the installation of a new pollinator garden at Camp Arnaz that same year.

GSCCC - Women of Distinction 2023 - Email Save the Date.jpg

2024 Identity Mark

For the 2024 Women of Distinction event, Girl Scouts of California’s Central Coast centered the campaign around the theme “Empower HER,” celebrating the strength, leadership, and influence of women who inspire positive change in their communities. The visual direction focused on creating an uplifting and confident identity that reflected both the accomplishments of the honorees and the organization’s commitment to empowering the next generation of girls.

2024 Social Media Marketing

Anchor 1

"There's Still Time!"

Allan Hancock College Short-Term Class Campaign | SPRING 2022

This campaign, designed to encourage students to apply for short-term courses, was inspired by Mid-Century Modern furniture and interior design. By borrowing nostalgic elements, such as minimalist clock motifs and starburst wallpaper, this series creates a fun and welcoming energy. The full scope of the campaign included printed posters, flyers, and banners as well as a collection of digital assets including but not limited to animated .gif files and social media friendly .jpgs.

Anchor 2

¡Folklórico!

Allan Hancock College Dance Department | SPRING 2022

A poster (and program) designed to capture the absolute beauty and dynamic motion of the college's annual ballet folkórico event. With a color scheme inspired by my own Latina heritage and paying homage to the brilliant color schemes of the dresses worn by the dancers, the imagery takes on a fun and whimsical visual play on the form the skirts take as the bailarinas twirl.

Folklorico 2022 Program CoverMock.jpg.png

Anchor 2

Bulldog Bound Puppies

Allan Hancock College Promise Outreach | 2017-2022

A series of themed puppy illustrations created to represent each discipline the college offers. Part of the Hancock Promise, a program that offers free tuition to recently graduated high school students within the college's jurisdiction, Bulldog Bound is an outreach program geared towards elementary and middle school aged children. These illustrations and their corresponding collateral ephemera were designed with lots of care and attention to detail in order to fully embody each subject and inspire young minds to be anything they want to be.

1/32

Anchor 3

Winter Wonderland

Girl Scouts of California's Central Coast | Winter 2022

Winter Wonderland is an annual event hosted at Girl Scouts of California's Central Coast's Camp Arnaz Program Center. For several weeks during the winter holiday season, the 36-acre campground is transformed into a magical Winter Wonderland featuring an immersive enchanted trail that winds through the grounds, a whimsical hayride, holiday-themed food and beverage, a bustling gift shop, and an absolutely charming meet-and-greet with Santa himself. The intended audience for the event is made up of all families, Girl Scouts, and Christmas-loving individuals within reasonable traveling distance of the Program Center. To reach said audience, our team utilized print, digital, radio, streaming services, and social media to spread the word. Included here is a selection of graphics, gifs, and videos generated in-house at GSCCC to promote and market and enhance this wondrous Winter Wonderland and all of its holiday cheer.